As a small company in its infancy, Park South Insurance and their designer came to me looking for messaging help.
In speaking with them, the idea and dream was there. Even the logo was there. But what they really needed was the right tone and look to appeal to small and medium-sized businesses; one that would sell companies on the benefits of using their independent insurance agents vs. the big guys, like GEICO, State Farm, etc.
While the full site is not 100% complete yet, I wanted to feature this piece because of how much I enjoyed the challenge of writing for a new vertical (insurance), and also helping a new company find a voice.
You can check out the semi-complete site by clicking the ‘View Project’ button below. Forgive the in-content copy errors.